2020 has been an unusual and challenging year, to put it simply! In an effort to manifest normalcy, we placed our holiday orders in the spring and hoped for the best. Traditionally we would prepare the shelves and know exactly how we were going to merchandise the products and promote the season. This year with all of the supply disruptions and border and factory closings, we just rolled with it with a smile. This week both stores began to receive tons of new items. Bell and Evans Turkeys have arrived and our kitchen is gearing up for holiday side dishes!
For most people the fall means slowing down a bit, especially in these uncertain times. For retailers, the holiday season is just beginning and we look forward to filling both of our stores with fall merchandise and festive events! New crops of nuts and fruits are arriving daily. We have just finished decorating for Halloween, and with the nip in the air it feels like nature is ready for it.
Most years I feel like time passes very quickly. This year, I have mixed feelings about the speed of time. We just reached our 1-year milestone at IC and on one hand I cannot believe a whole year has gone by. From breaking ground and thinking we were never going to get open, to the reality of actually being open and working. This year has been a wild one.
Three years and what feels like a million taste tests later, I am finally on the last mile of having the Sahadi's cookbook published. It was amazing to see all of the recipes come to life under the expert team of photographers, stylists and cowriters. Each of the photos and the appendix pages came out beautiful, vibrant and enticing. Colorful bowls of spices intermingled with a bounty of vegetables. The dishes hold so many memories for me and to see them photographed so wonderfully made my heart happy.
Last week we reopened our flagship store on Atlantic Avenue. I cried when we pulled the gates up. I was so emotional and happy. In 70 years, we have had only a handful of unplanned closures and none lasted more than a few days. This closure lasted over 2 months and it felt wonderful to be interacting with the customers again. No longer faceless numbers on our delivery partners' tablet, but real people in the aisles. The look on our staff’s faces said it all. “Welcome back, customers and friends!”