The Blog Source
  • Welcome Back Welcome Back
    June 26, 2020
    Christine Sahadi Whelan
    Last week we reopened our flagship store on Atlantic Avenue. I cried when we pulled the gates up. I was so emotional and happy. In 70 years, we have had only a handful of unplanned closures and none lasted more than a few days. This closure lasted over 2 months and it felt wonderful to be interacting with the customers again. No longer faceless numbers on our delivery partners' tablet, but real people in the aisles. The look on our staff’s faces said it all. “Welcome back, customers and...
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  • The New Normal The New Normal
    April 29, 2020
    Christine Sahadi Whelan
    It took me a long time to write this post. Personally and professionally, we have all been hard hit by the current situation. As we tried to figure out this pandemic retail environment, family concerns and staying safe took precedence over marketing and building displays. Work became secondary and only continued because Sahadi’s is an essential business. People worldwide are figuring out what is important to them. Life changed for almost everyone...
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  • Early Spring Early Spring
    March 10, 2020
    Christine Sahadi Whelan
    By now we’ve all heard the predictions of an early spring, and I for one, am definitely looking forward to it.  It’s been so gloomy these past few months, and I am eager for daylight savings time. I am also itching to get out in my yard for early planting. As I look at my Urfa peppers and Aleppo pepper plants germinating on my sunny kitchen counter, I am already thinking about the wonderful dishes I can make with the harvest this...
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